This is the moment a woman was filmed swinging another female shopper by her hair outside a Poundland store - in an apparent argument 'over a fidget spinner'.
The shocking footage begins with the two women shouting at one another in front of the shop in Nottingham city centre.
It has been claimed they were fighting over a fidget spinner, but this is unconfirmed, the Nottingham Post reports.
The fight was uploaded to YouTube titled, 'Two Grown Women Have An Argument Over A Poundland Fidget Spinner' - where it has since had hundreds of views.
In the clip a crowd gathers around the two women as they bicker outside Poundland on Parliament Street on a Saturday earlier this month, but the scene soon turns ugly.
A woman dressed in maroon abruptly grabs the other woman, dressed in white, by her hair and swings her around by her pony tail.
She then falls to the floor and crashes into a pram with a child in on her way down.
The woman in maroon the continues to attack her as other people, including a security guard, try to keep them apart.
A spokesman for Poundland said: "We don't know why these women were arguing – if it was over our fidget spinners , there's no need, we've got loads of them."
Nottinghamshire Police said the the incident had not been reported.