CAUDLE: " Without question I have a whole chapter in my book called social media self-esteem. Any human being that’s trying to generate attention and likes and everything else from the outside world is losing sight of their inside world, their self, their self-esteem. Rachel: Here is a statement from proctor and gamble they say our laundry packs are detergent meant to clean clothes they should not be played with any N. Any circumstances even if it’s meant as a joke. That’s the message. We need to make sure that our kids are not trying to outdo each other on social media with this."