FLASHBACK 2013! Obama's Former Campaign Manager Brad the Obama Campaign Had Backdoor Access to All Facebook Information

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Posted by moku 2018 years ago in News
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In this series of clips from our discussion about Big Data at the 2013 Global Conference, Jim Messina discusses how the Obama campaign effectively used large volumes of data to identify voters. This ultimately lead to a more effective deployment of resources. The discussion provides fascinating insights into the way large data sets can be accumulated and used to change the outcome of an election.

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