Facebook is facing a backlash on two continents from users, advertisers and lawmakers for having allowed Cambridge Analytica to allegedly amass information on 50 million of its users.
The company’s core business that powers around $4 billion in monthly revenue is monetizing everything you do on Facebook to serve its advertisers. However, users may not know that the powerful social network already has an opinion about your political leanings — and it’s fairly easy to find out what Mark Zuckerberg’s company thinks of your political preferences.
Hidden in plain sight under Ad Preferences is a section called Your Information. If you click on that tab, you’ll see an option for Your Categories, which contains a section called US Politics — in parentheses, Facebook will have you labeled as Very Liberal, Liberal, Moderate, Conservative or Very Conservative.
The social network says it fills up these categories “based on information you've provided on Facebook and other activity.”