Dana Perino: Would there be a willingness for Facebook to be more transparent about that algorithm so that they can feel that they are working on a level playing field?
Sheryl Sandberg: We’re definitely increasing transparency across the board. These news feed changes are important. I’d like to talk through what they were. We announced two big changes this year. The first which was the biggest involves the news feed is about meaningful social interaction. We care a lot that people have a good psychological experience on Facebook. And it turns out that research shows that when I’m interacting with a friend. So when I like someone’s photo or they do something or comment or even if it’s small. That’s very good for me psychologically… There’s a second change we made in news to show more trusted news sources. That means that the spamming, the clicking, the more outrageous stuff got dialed down. And the stuff that people trusted, both conservative and liberal, got dialed up.