Fan backlash is mounting over an incident at a Kendrick Lamar concert, which some are calling a set-up intended to humiliate a fan for publicity.
Lamar was headlining the final night of the Hangout Festival in Gulf Shores, Alabama on Sunday when he invited a white concertgoer named Delaney on stage to sing his song M.A.A.D City alongside him.
Just seconds into the song, Lamar cut the music and scolded the fan for singing the full lyrics of the song, which includes the N-word throughout.
Amid the outrage, some of it directed at Delaney, other fans are wondering if the Pulitzer Prize-winning singer intentionally set out to stir controversy and publicity by inviting a white fan to sing his lyrics.
Lamar's publicists did not immediately respond to requests for comment from DailyMail.com.