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Niche dating websites, such as ChristianMingle.com, OurTime.com and BlackPeopleMeet.com, are helping users weed out their dating pools, but there is a new site that has many questioning how far preference can go until they are considered offensive.
Sam and Jodie Russell are the masterminds behind the two-month-old dating website, WhereWhitePeopleMeet.com. They launched their business with a giant billboard in their hometown of Salt Lake City, Utah -- a region where the population is more than 90 percent white.
"We are not racist at all, without question," Sam Russell said. "Our lifestyle shows it. The things we do. The people we associate with. The way we conduct ourselves each and every day proves it."
The billboard caused such offense that the city made them take it down. Sam Russell said they knew their site was controversial and they expected backlash from it. In fact, they are hoping to turn that public outrage into profit.
