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VisitBrussels, the city’s tourism department, crafted the #CallBrussels campaign in an effort to disassociate the city with Islamic terror after residents were linked to the November, 2015, Paris attacks and other extremist plots.
As part of the campaign, VisitBrussels set up telephones across the city and invited people to call them in order to speak with Brussels passersby. It then used these calls to create a video touting Brussels as a peaceful, welcoming city.