"Manterruption" App Commercial for a New App Meant to Expose how Much Men Interrupt women, Comically shows Men Angry about Women Interrupting them

A new app, Woman Interrupted, listens to conversations and tracks how often men interrupt – “manterrupt” – women, a behavior that app developer BETC São Paulo refers to as “one of the types of violence against women” and “a sexist behavior.”



“At first glance, it may seem a small problem,” BETC São Paulo Co-CEO Gal Barradas said, “but reflects deeper issues of gender inequality at work and in society. The application is a way to show that, in fact, the disruption is real and alarming.”



“We want men to ask, am I doing it without realizing it?” continued Barradas. “After all, what good is having more women in a meeting room if no one listens to what they have to say?”



The app analyses users’ conversations, identifying male and female speakers and noting when a female user is “manterrupted,” and when a male user “manterrupts” a female. BETC São Paulo claims that “no conversations are recorded or stored: everything goes from voice to data, automatically.”



Still an early version, the application will eventually “present an overview of the data collected around the world” to determine in which locales women endure the most “manterruptions” and at what times “manterruption” most often occurs.



App user Henry Hobson reviewed the product, calling it “an excellent way” for women to track the “numerous times” men interrupt them.



“I am a man,” Hobson wrote, “but believe the feminists in the world like myself need to stand up and help them. That is why I went to the women’s march in Washington DC…to protest for women’s rights around the world.”



“One day,” Hobson concluded, “I hope to be a woman.”