Hair product company apologizes to angered blacks for using white people in this commercial

The Gods of cultural appropriation handed down their punishment this week, their victim, SheaMoisture.

You see, SheaMoisture has been known for decades as a company that caters to the needs of black folks, so when they decided to put some white women into the mix, they bitch slapped by the likes of BET, who said the company was “rightfully” “dragged” on social media for what they say “appears to be catering to white women for ‘financial gain.’”

The company caved to their black, and seemingly segregated based, issuing the following statement:

"Wow, okay – so guys, listen, we really f-ed this one up. Please know that our intention was not – and would never be – to disrespect our community, and as such, we are pulling this piece immediately because it does not represent what we intended to communicate. You guys know that we have always stood for inclusion in beauty and have always fought for our community and given them credit for not just building our business but for shifting the beauty landscape."

"While this campaign included several different videos showing different ethnicities and hair types to demonstrate the breadth and depth of each individual’s hair journey, we must absolutely ensure moving forward that our community is well-represented in each one so that the women who have led this movement never feel that their hair journey is minimized in any way. We are keenly aware of the journey that WOC face – and our work will continue to serve as the inspiration for work like the Perception Institute’s Good Hair Study/Implicit Association Test that suggests that a majority of people, regardless of race and gender, hold some bias towards women of color based on their textured or natural hair. So, you’re right. We are different – and we should know better"

Nice to see we are back in the good old days when the blacks used one fountain and the whites their own.