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Founded by Evan Hafer in 2014, Black Rifle Coffee Company aims to “Make Coffee Great Again.”
“I’m open with the fact that if you don’t like my company or my politics, I’m okay with sacrificing that market share,” Hafer told Task & Purpose in February. “You don’t have to drink Black Rifle coffee. But I want people who voted for Trump to know that there is another option for you. [executive chairman of Starbucks] Howard Schultz doesn’t want your business. I do. I’ll be proud to take it. And I’ll give you a better product from a group of men who truly believe in this country.”