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Workers were filmed crawling across a road as self-punishment for not meeting their Christmas targets.
The senior members of staff hoped that other employees would see what they were doing and be motivated to work harder.
Bizarre footage shows men and women from an unknown company on their hands and knees across a zebra crossing in Enshi city in Central China's Hubei Province.
It is believed that they took to the street themselves after feeling it was improper to ask their employees to do so.
They hoped that by seeing their self-imposed penance, employees would be motivated to work harder.
It is not known whether their stunt worked or not.