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H&M caused outrage this week over one of its advert for a children's hoodie.
That's because it used a black child to model the green jumper with the slogan "Coolest monkey in the jungle".
The public bombarded the high street chain with comments branding the controversial advert "racist" and "unacceptable" with the retailer forced to apologise.
But while most people seemingly took to social media to voice their disgust, one angry man wanted to take things a little further.