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Strongman Mikhail Shivlyakov was trying to hoist 67st - or 426kg at the Arnold Sports Festival in Columbus, Ohio.
But as the 37-year-old shook through the strain and effort he was imparting on his body before blood splattered out his nose - as he appeared to have burst a vessel.
Despite the eruption of claret streaming down his face, Shivlyakov managed to complete his incredible feat of strength.