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HBO’s “Real Sports” profiled Shaquille O’Neal for its latest episode, focusing specifically on how the Hall of Famer and TNT analyst has built his post-career brand and endorsement business to the point that he now makes more money each year as a retiree than he ever did during his wildly successful playing career. (On that score, it’s sort of an update on a big story that Scott Cacciola did for the New York Times about 3 1/2 years ago.)
As part of the discussion of the Big Diesel’s move into big business and big checks, O’Neal regaled correspondent Bernard Goldberg with a big tale: the story of how he claims to have made the single largest purchase in the history of Walmart.