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Two young women viciously yanked at each other's hair, after one was smacked in the face and kicked, as a fight erupted in the middle of a sport shop.
They were filmed screaming foul language, while the men with them - thought to be their boyfriends - wrestled with the pair in a desperate bid to break them up.
The unnamed youths were spotted tearing into each other at JD Sports in Burnley, Lancashire, on Friday afternoon, leaving fellow customers stunned.
The men tried to prise the women apart after nearly five minutes of chaos, in which spectators said staff gave up trying to separate them.
One customer was so shocked she took out her phone to film as the women threw punches, kicked and clawed at each other's hair while screaming "S**g" at each other.