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With Hurricane Florence bearing down on the US east coast, a Weather Channel forecast has given a 'biblical' vision of the storm's potential.
With the use of green screen technology, a weather girl was submerged as she attempted to portray the capability of the Category 1 storm.
The Weather Channel video has so far been viewed three million times and retweeted 32,000 times since being posted yesterday.
And it has divided opinion with some labelling it "scaremongering" while others arguing it "gets the point across".
The report begins with analysis of where the rainfall will hit, before transforming into an apocalyptic demonstration of the storm's impact.