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'Smart dress' shows how women are groped over a HUNDRED times in Brazilian club
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An interactive dress has revealed the shocking extent of harassment of women at nightclubs.
Three women wore a specially-fitted dress with sensors to log how often, and where, they were touched at a party in Brazil.
The information was relayed in real-time using WiFi so a team could track the harassment as it happened.
Experts revealed the women were touched over 157 times in the space of three hours and 47 minutes - nearly 40 times an hour.
Called The Dress for Respect, the campaign was launched by Schweppes and advertising agency Ogilvy.
Shot in Brazil, footage from the venue shows how various men approach the trio and touch them inappropriately as they attempt to chat.
Heat sensors light up as the women are grabbed on their hair, back and bottoms while they attempt to ward off their advances.
At one point, a man holds onto the arm of one women as she struggles to get away from him.
