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It's tradition in lots of places around the world to kiss somebody when the clock strikes midnight on New Year's Eve.
It's great if you have a partner or are dating someone - but if you're going to use it as an opportunity to get closer to a crush then you need to make sure you read the signs right.
One man seized the moment live on TV as he was stood next to a blonde woman at a festive party. But it did not go to plan.
As he leans in, the woman looks confused by his move, winces and successfully dodges the peck.
Unfortunately for him, the moment was caught on camera. To make matters worse, it has now been immortalised on the internet.