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Ford Germany wants the world to know it proudly stands with the LGBTQ+ community, and its latest advertising campaign aims to ensure that that’s crystal-clear.
The automaker this August unveiled a Very Gay Raptor, a colorful version of its Euro-market Ranger Raptor that’s been decked out in a bright rainbow Alphafoil wrap. As if the swooshes of red, orange, yellow, blue, and purple weren’t enough, Ford also added a gold sparkly wrap to the back and top of the vehicle. There was also a pink heart added around the Ford logo on the tailgate.