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NASCAR driver Brandon Brown will have a new primary sponsor for the 2022 season.
Brown partnered with LGBCoin for the next year and the cryptocurrency will have a big spot on the the No. 68 Chevrolet Camaro for all 33 races of the NASCAR Xfinity Series (NXS).
Brown will drive the red, white and blue car as LGBCoin looks to promote "positivity and unity, grounded in a strong belief of the American dream. LGB also stands for the "Let’s Go Brandon" chant, which had been classified as anti-Biden earlier this year.
After winning his first Xfinity Series race at Talladega in October, fans could be heard chanting "F--- Joe Biden" in the background during a televised interview, but NBC Sports reporter Kelli Stavast told the audience they were saying "Let's go, Brandon." Many Biden critics and Trump supporters later adopted "Let's go, Brandon" as their rallying cry, which caused much consternation for the 28-year-old Brown, who was concerned about how it could affect his racing and sponsorships.
LGBCoin said in a press release it hoped that when fans chant "Let’s go, Brandon" they will "think and feel" some kind of patriotism.