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BMW has just released a game changer in the evolution of auto-technology and possibly many other options such as home walls, doors, etc.
Their new technology allows you to pick a different color for your car in real time from the inside console. It even allows you to have constantly changing paint colors that incluse gradients and many other options.
A very cool feature that will hopefully spread to other vehicle makers and allow the cars of the future to not need $3k+ paint jobs when you decide you no longer like the color you picked.