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Branding on the hit TV show Yellowstone included an actual branding iron in the shape of the Dutton Ranch logo heated over a flame and pressed into the skin of a devoted ranch hand. It's a big deal, and a not-so-subtle clue as to how unsparing life on the Yellowstone Ranch can be.
This young ranch hand at Cold Creek Ranch in Clifton Arizona did the same exact rite of passage when he got the ranch's initials branded across his chest.