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Men now represent the opposite of Bud Light’s target audience, says the company’s VP of marketing.
In a shocking admission, a recent interview on the “Make Yourself At Home” podcast shows Bud Light’s Vice President of Marketing, Alissa Gordon Heinerscheid, stating that the brand’s focus is to no longer cater to “frat guys” to promote inclusivity.
The VP made it abundantly clear that her first objective as head of marketing was to radically re-brand the Bud Light demographic. As part of Bud Light’s push for inclusivity, the brand is featuring female caricature Dylan Mulvaney as the new face of their target audience.
