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A bizarre new ad for car brand Jaguar has been widely mocked as “woke” and “outdated” by social media users.
The venerable British marque, now owned by Indian multinational Tata Group as part of Jaguar Land Rover Automotive, shared the 30-second clip on social media on Tuesday with the caption, “Copy nothing.”
Notably missing from the ad — which features similarly bold taglines like “create exuberant”, “live livid” and “delete ordinary” — is an actual Jaguar.