A barbecue shop owner live-streamed himself drinking chill oil online, to gain more viewers and promote his products. His extreme attempt to gain fame saw him end up in hospital for two weeks. The tragedy happened in Neijiang city, Sichuan Province. Live-streaming shows are big business in China, with large sums of money made by the most popular presenters. The current value of China's live streaming market is estimated at 11 billion US dollars.