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A Pakistani woman who challenged social norms with racy posts on social media has been been killed - and her brother is being hunted by police.
Qandeel Baloch, whose real name is Fauzia Azeem, was strangled in her family home in Multan, Punjab province.
"Her father Azeem informed the police that his son Waseem has strangled Qandeel," Punjab Police spokeswoman Nabeela Ghazanfar said.
"Apparently, it is an honour killing but further investigations would reveal the real motives behind this murder."
Ms Baloch became famous In Pakistan in 2014 after a video of her pouting at the camera and asking "How em looking?" went viral.
In March, she made headlines by offering to strip for the Pakistan cricket team if they beat India in a World T20 match.
It was also reported that she would be appearing in the next series of Big Boss, India's version of Big Brother, and in recent days she had appeared twerking in a music video with singer Aryan Khan.
Many people hailed her scantily-clad selfies but she was also subjected to abuse online as she defied traditional conservative values.
She caused further offence when she posted a video of herself with Mufti Qavi, a Muslim cleric, and claimed they smoked cigarettes and drunk soft drinks during daylight hours in Ramadan, when practicing Muslims fast.