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For the first time, the iconic Brawny paper towel man has been replaced by a woman.
For the month of March, a woman will grace packaging as a part of Georgia-Pacific's #StrengthHasNoGender campaign, according to Brawny. But the girl-powered packaging is also a nod to Woman's History Month.
"There are women and girls everywhere who exhibit strength and resilience in their lives, and that's the inspiration behind the Brawny #StrengthHasNoGender campaign," Frances Morgan, senior brand manager at Georgia-Pacific, told Good Housekeeping.