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In the ever-competitive Instagram holiday-snap battle, a new weapon has emerged.
Enter the Biki, a new drone in the form of a bionic fish, which allows users to steer it around underwater and take photos and video footage.
The Biki, developed in China and available to pre-order for £420 ($549), can keep its balance in rough water conditions and automatically swerve to avoid obstacles.
Within a day of launching on Kickstarter, it exceeded its £20,000 goal, and the makers are currently offering backers a discounted price for the device.
Once on sale to the wider public in August, it will be priced at an eye-watering £788 ($1,024).
If it loses its way due to a dropped connection, a built-in GPS module makes the Biki automatically return to base.
The Biki can swim at 1mph, is equipped with lights to explore dark and hidden areas, and has a 150-degree wide-angle lens.
It can operate for up to two hours before the battery drains, at depths of nearly 200 feet.