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A young woman was hospitalised after becoming hysterical and punching herself in the face while watching new horror film Annabelle: Creation at a cinema .
Mobile phone footage shows the movie-goer, 20, lying on the floor outside the theatre, screaming and coughing uncontrollably.
Friends are seen trying to calm down the panic-struck woman, who reportedly started punching herself in the face as she left the cinema at around midnight on Friday.
Firemen reportedly used a wheelchair to remove the unidentified woman from the Shopping Teresina mall, in Teresina, Brazil.