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This is the horrific moment a bullfighter was gored in the scrotum during a fiesta tournament in Mexico.
Video footage shows Luis David Adame writhing in pain after the beast's horn scored a direct hit and left him with blood pouring from his wound.
Mr Adame had to stem the flow with his own hands after shocked colleagues carried him off to the bullring's infirmary before he was rushed to hospital in a serious condition.
The excruciating attack happened in the plaza Santa María de Querétaro, in Queretaro, during the first bout of the festival.