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Road rage 'villain' Ronnie Pickering said after being knocked to the ground in a one punch "ambush" by a vicious thug, he popped back inside the pub and finished his pint.
The moment he was attacked outside a Hull boozer was caught on camera and went viral, but the 57-year-old insists he won't be reporting it to police.
In the video, a man who looks around half Ronnie's age is seen punching him to the temple, flooring him while he stood outside smoking.
Now, speaking for the first time since the incident, Ronnie says it wasn't a big deal - he even headed back inside the Wawne Ferry pub to finish his pint, Hull Daily Mail reports.
Ronnie first gained notoriety in 2015 after footage of his clash with a moped rider went viral and he shouted "Do you know who I am? I'm Ronnie Pickering!" from his now famous red Renault clio.