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This is the moment firefighters saved a dog walker who was trying to rescue his pet and got stuck up to his neck - in MANURE.
Brian Marshall, 75, waded into the massive slurry pit to retrieve his Jack Russell Archie but soon found himself sinking.
Luckily his desperate calls for help were answered by fellow dog owner Matt Hollick, who heard faint calls as he left a nearby veterinary clinic.
He raised the alarm and firefighters arrived just as Brian's head began to sink into the stinking pile of waste.