Delta Air Lines’ new Parallel Reality experience.

The parallel reality display allows up to 100 customers to each see their personalized flight information on that one digital screen — simultaneously, mind you. And yes, each customer who opts in can see only his or her own flight information. It’s designed to create a more streamlined and personalized airport experience for customers, allowing them to navigate the airport with more ease and eliminate the need to search for a specific flight among the many rows on a typical departure board. And for the moment, Delta passengers can scan either a digital or paper boarding pass to experience this seamless process.

According to Delta, the proprietary multi-view pixel technology within the display can direct different-colored light to each of many viewing zones, allowing multiple people simultaneously looking at the same display to each see their own unique, personalized content. An overhead sensor detects your presence and location, using anonymous non-biometric object detection. In other words, the sensor sees you as an object without recognizable features – and without facial recognition. As you move around, the overhead sensor continually shifts your private zone to your current location. This allows you to see your own personalized content even as you move within the viewing area.