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This is the horrifying moment a man dressed as the Russian Father Christmas slipped from a 24-storey building and fell to his death in Chelyabinsk, west Russia.
Astonishing footage shows the professional climber trying to abseil down the building with ropes to greet children below - before the stunt went terribly wrong.
The man dressed as 'Grandfather Frost' is seen lit up with a spotlight as he loses his grip and falls some 240ft to his death.
The red-robed Santa was an experienced climber but reports say he mixed up his safety ropes resulting in the horrific fall.
He landed on a snow-covered structure one floor above the ground level which meant the children did not see his body.