Police are hunting a killer who live-streamed the moment he shot dead an innocent man in Cleveland and claims to have slaughtered 14 more.
Steve Stephens is on the loose in the Ohio city after he recorded the shocking act on social media at around 3pm Eastern Time on Easter Sunday.
The horrifying video, which police say is real, shows him driving up to an elderly man, who has been identified as Mr Goodwin, in the street and opening fire.
He claims to have killed 15 people on Sunday, but only one death has been confirmed.
Stephens, who works a mental health care manager, also wrote that he 'messed up' in postings on social media, and blamed the shooting on a woman, believed to be his ex-partner.
He wrote in a Facebook post that the woman is Joy Lane, and that he would only stop if she or his mother called him. Lane is said to be an Air Force veteran, and he said that the two dated for three years, and he wishes he'd never met her.
Cleveland Police have confirmed that the video posted to Facebook Live showing an elderly man being shot is legitimate.
He is 6ft and is said to weight 240lbs. He is bald with a full beard. He is wearing a dark blue, and gray or black striped polo shirt.
Police say he is driving around in a White Ford Fusion with temporary tags and is considered armed and dangerous.
Cleveland State University has issued a shelter in place, a campus spokesman told Fox 8. The Cleveland Clinic is also on lockdown now because of the shooter, according to Tia Ewing of Cleveland 19 News.
The University also sent out a text messages to its students, according to Heavy, which says 'Cleveland police are searching for a murder suspect last seen south of Interstate 90 in the area of E93rd'.
Stephens's Facebook and all posts have since been taken down. The video of the shooting was on his page for three hours.
Cleveland Police held a news conference with Cleveland Mayor Frank Jackson and police chief Calvin Williams.
Mayor Jackson said: 'We want to communicate to him that he will eventually be caught. He need not do any more harm to anyone, any innocent people, and any concerns and problems he's having we're here to have a conversation with him.'
Stevens then said: 'We need steve to turn himself in. There are two families out there who are hurting, Mr. Goodwin's family and people who care about Steve, we are asking him to turn himself in.'
'Everyone is out there looking for Steve. We want this to end with as much peace as we can bring to this right now, and we want him to turn himself in. If that doesn't happen we have all of our partners on this and we'll look till we find him.'
He then said that they have the FBI and state and county partners working with them, and asked for anyone who knows anything to call 911.
Earlier on Sunday, Stephens blamed casinos and his lack of self control for the 'Easter Sunday massacre' in Cleveland. He specifically names the Jack Casino in Cleveland.
Though only one of the murders has been confirmed by police, he claims to have killed at least 14 others, and a woman online claims that he killed a two-year-old as well.
In the original Facebook post that has since been removed, he said: 'Easter day slaughter because of joy lane,' and 'I killed 12 people and I won't stop unit my mother and joy lane call me.' The woman named is believed to be his ex-partner.
Later on he claimed to have killed three more people, and said that the bodies were in an abandoned house, reported Heavy.
In the live video, he pulls up to an elderly man in his car and says: 'Finally found somebody I'm going to Kill, I'm going to go kill this old dude.'
He then gets out and walks up to the man. The two exchange a few words and the elderly man looks to be trying to shield himself. Stephens then lifts his gun and shoots him.