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Once again, the nation is dealing with the shock of a mass shooting, the second in less than a week. That may be one reason many in the Midlands are responding critically to a Christmas-themed billboard campaign aimed at selling guns. Palmetto State Armory, one of the leading gun retailers in the Midlands, purchased several different billboard ads promoting their holiday sales around the area. For example, one billboard has five "golden rings" in a loaded revolver. Another has a handgun with a suppressor and the words "Silent Night."