4
0
Justin Bieber is something of an enigma. Like any pop star, he had to be rebranded in order to remain relevant – and marketable to his audience. Cue: ‘pop brat Bieber’. And while many people hate him all the more for his antics, there’s something somewhat filmic about getting your entourage to block off a street with pickup trucks so that you can have a drug-fuelled supercar drag race against your rapper friend (with models riding shotgun)? In any case, there seem to be as many non-Beliebers as Beliebers and superstar DJ Deamou5 is definitely in the former camp. Like many mainstream artists, Bieber’s music is heading in more of a dance direction and he is at risk of being upstaged by the production on his new album.