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This is the hilarious moment a blundering cameraman zoomed in on a strip club billboard on live TV during a morning traffic report.
As WLBT 3 morning anchor Joy Redmond told viewers in Jackson, Mississippi about a motorway crash, the seemingly distracted operator focused their lens on a sign advertising Danny Downtown Cabaret - described as the state's "largest strip club".
Redmond is seen sighing as the camera panned along the billboard as she reported on the crash along the northbound stretch of Interstate 55.
At one point she appears to tell the worker to "focus".
She said: "Take a look here as our camera zooms into an accident you certainly want to be aware of as you're heading out the door this morning...