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Facebook's Mark Zuckerberg broke his silence Wednesday on the Cambridge Analytica data scandal that's plagued the social media giant in recent days and slashed stock value.
"We have a responsibility to protect your data, and if we can't then we don't deserve to serve you," Zuckerberg said in a statement posted to his Facebook page.
The research firm is accused of improperly gaining access to the personal data of more than 50 million Facebook users. Facebook says it learned of the misuse in 2015, but failed to notify the public before the weekend, when a pair reports by The Observer newspaper in the U.K. and The New York Times revealed how the personal information had changed hands.
Zuckerberg said Facebook would notify users whose data was included in the set allegedly received by Cambridge Analytica and would also:
— Investigate all apps with access to Facebook data, and demand audits of any app with "suspicious activity"
— Restrict developers' data access even further to prevent other kinds of abuse
— Launch a tool at the top of the News Feed that will show users which apps have access to their data and allow them to revoke those apps' permissions