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Ja Rule's track record for spotting a good business opportunity is spotty at best - the Fyre Festival debacle is not soon to be forgotten - but his new partnership with a Greek deli is a sensation.
The 44-year-old rapper, born Jeffrey Bruce Atkins, filmed a hysterical low-budget commercial for Papa Cristo's Greek Grill, a local Los Angeles deli as part of a new TBS series.
The commercial is going viral on social media and garnering a lot of reaction from people on social media, including his long time nemesis 50 Cent who notoriously trolls his fellow rapper.