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Liquid glass putty is an Alex Mack-like substance you can play with if you falsely believe you've outgrown Play-doh. So, novelty gift store Vat19 had 500 pounds of liquid glass putty lying around. They realized no one had ever bathed in 500 pounds of liquid glass putty before. In the airtight logic of the Internet, they thought, "Let's film a guy bathing in 500 pounds of liquid glass putty."