British Insurance Company's Cringy New Ad Features A Young Boy In Drag Destroying His Own Home

Nothing speaks to the common man than a young boy dressing as a girl, destroying his own home, all to sell insurance. I mean, how many of us DON'T have this problem, am I right?

John Lewis is one of the most famous department stores in the UK, famed for its Christmas tv adverts.

5 years ago they released an advert of a young girl dancing around a very middle class house to Elton John's Tiny Dancer, coming very close to damaging multiple items. The sell of the advert was "if it matters to you, it matters to us".

Now John Lewis have updated it with a young boy wearing his mother's make up and shoes stomping around the house to Stevie Nick's Edge Of Seventeen, causing significant damage and smearing pink and blue on his cheeks. The sell of the advert is "let life happen".

No doubt the family can afford both a cleaner AND insurance for accidental damage but my god, what a fucking brat. The sister is that there doing her own thing and the mother looks on like she's going to get a punch if she intervenes. So progressive!