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A Halloween-themed ad from Twix has critics accusing the candy manufacturer of ‘ruining’ the holiday with a woke and confusing message on boys wearing dresses that has little to do with the celebration – or the product advertised.
In the ‘bite-size Halloween’ commercial, a young boy wearing a princess dress is defended from bullies by a witch nanny, who arrives at his house unannounced in a minivan while the child appears to be unattended. The nanny says she was hired by the child’s parents and she goes on to casually threaten two children questioning why the boy is dressed up when it’s not Halloween. In the last scene of the ad, a boy is making fun of the princess-dress-wearing boy at a park – the synopsis for the ad refers to him as ‘non-binary’ – and the witch makes him disappear. She says he will “probably” come back.