Paris Fashion Week Now Looks Like a Satanic Villain Convention Straight Out Of The 7th Circle Of Hell

There was a time when Paris Fashion Week meant elegance. Beautiful models. High-end couture. Designers showing off clothes that were extravagant but still recognizable as, you know… clothes.

Now it looks like someone gave a demon cult a runway budget.

A video from the Balenciaga Fall/Winter show at Paris Fashion Week 2026 has been making the rounds online, and the reaction has basically been the same across the board: what the hell happened to fashion?

The 51-second clip shows a runway presentation that feels less like a fashion show and more like something you’d see in the background of a horror movie about a secret society running the world.

Models walk out in dark, hooded outfits that look like robes from some underground ritual. Their faces are pale and distorted with heavy, alien-looking contouring. Their eyes look inhuman thanks to strange contact lenses. The makeup pushes their features into almost grotesque shapes, like the goal was to make them look as unsettling as possible.

At certain points the staging itself starts to feel weirdly ceremonial, like the runway is less about showing clothes and more about creating some ominous atmosphere. The whole thing has the vibe of a high-fashion cult gathering where everyone paid $5,000 for front-row seats.

And once the video hit the internet, people noticed.

The comment section absolutely detonated.

One viewer said what most people were already thinking:

“This has to be a Halloween party, not a fashion show.”

Another compared it to the citizens of the Capitol in The Hunger Games—which honestly might be the nicest interpretation possible. At least the Capitol crowd in that movie was supposed to look ridiculous.

Other reactions were less charitable.

Some people straight-up called the show “demonic.” One commenter dubbed it “demon couture.” Another said it looked like a meeting of villains plotting the downfall of humanity.

And it’s not hard to see why people went there. When your models are marching down a dark runway in hooded outfits with ghostly skin and warped faces, it doesn’t exactly scream spring collection. It screams ritual sacrifice but make it fashion.

The bigger issue a lot of viewers pointed out is that modern Fashion Week seems obsessed with trying to out-shock itself every year.

It used to be about creativity and design. Now it feels like a competition to see who can make the audience the most uncomfortable.